Meet The Team

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Award-winning Marketing/Sales Leader with two decades of experience. Skilled in increasing ROI with a strong record of outperforming business peers. Talented relationship builder and master collaborator who consistently establishes foundations of service, integrity, and trust. Creates/leads high-performing teams who progress beyond expectation.

Seasoned Marketing Executive delivering superior marketing plans and strategies that achieve revenue growth, cost savings and lead generation across multiple industries. Companies include Xerox, Experian, FedEx, Unitrin Direct, SD DMA, ToGo Brands, The Perfect Workout, and NutraGen. Accomplishments include: leading direct response marketing & sales initiatives; strategic guidance, knowledge of market trends, consumer attitudes, and competitors; building brand awareness, lead generation, pipeline, and revenue; coaching and mentoring teams to ensure long-term customer satisfaction.

Partner

Randy Gerson

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With over 20 years marketing experience, Chris has been responsible for Internet, Mobile, Radio, TV, Catalog, Direct Mail, Print and Brand advertising.

 

Prior to being a marketing consultant that helps dozens of companies implement innovated, cost-efficient, scalable marketing programs, Chris has held the following senior management roles:

• VP Marketing at Pathway Genomics (Founders-Fund backed)
• Senior VP at RealAge.com (the largest health database in the world, purchased by Hearst, Inc)
• Original VP Marketing ProFlowers.com (public, then bought by FTD)
• Direct Marketing Manager at Intuit's TurboTax

 

He has also taught marketing at EvoNexus (startup incubator), WeWork, San Diego State University, Cal Poly and Pt Loma Nazarene.  He is the past president of the San Diego chapter of the Direct Marketing Association and has received the The Margaret Sellers Award as marketer of the year.
 

Partner

Chris d'Eon

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I recently graduated from Point Loma Nazarene with a B.S. in Marketing and the top marketing student department award. I have a background in sales extending over 8 years and a passion for helping small businesses and startups. I was also ranked in the top 10 nationally across multiple debate circuits with PLNU’s speech and debate team. I have found my extensive experience in competitive speech and debate to be as relevant and helpful to my new career in marketing as my marketing degree. 

 

I met Randy Gerson and Chris D’eon while I was studying at Point Loma when they came into some of my marketing classes as guest speakers. While PLNU is blessed with many amazing teachers and speakers, I always seemed to learn more implementable ideas from Randy and Chris. I knew from our first meeting that I wanted to work with them and when I heard Randy had an opening, I pounced on the opportunity immediately. 

 

Working at Gerson & Associates is always challenging and gives me the ability to bring both my marketing education and my sales experience to bear as I help startups grow. Randy and Chris are more than great teachers - they are among the most honest, trustworthy and empowering people I have ever had the pleasure to work with. 

 

Looking forward to helping you grow!

Marketing Manager

AJ Crawford