Meet the team
Award-winning Marketing/Sales Leader with two decades of experience. Skilled in increasing ROI with a strong record of outperforming business peers. Talented relationship builder and master collaborator who consistently establishes foundations of service, integrity, and trust. Creates/leads high-performing teams who progress beyond expectation.
Seasoned Marketing Executive delivering superior marketing plans and strategies that achieve revenue growth, cost savings and lead generation across multiple industries. Companies include Xerox, Experian, FedEx, Unitrin Direct, SD DMA, ToGo Brands, The Perfect Workout, and NutraGen. Accomplishments include: leading direct response marketing & sales initiatives; strategic guidance, knowledge of market trends, consumer attitudes, and competitors; building brand awareness, lead generation, pipeline, and revenue; coaching and mentoring teams to ensure long-term customer satisfaction.
With over 20 years marketing experience, Chris has been responsible for Internet, Mobile, Radio, TV, Catalog, Direct Mail, Print and Brand advertising.
Prior to being a marketing consultant that helps dozens of companies implement innovated, cost-efficient, scalable marketing programs, Chris has held the following senior management roles:
• VP Marketing at Pathway Genomics (Founders-Fund backed)
• Senior VP at RealAge.com (the largest health database in the world, purchased by Hearst, Inc)
• Original VP Marketing ProFlowers.com (public, then bought by FTD)
• Direct Marketing Manager at Intuit's TurboTax
He has also taught marketing at EvoNexus (startup incubator), WeWork, San Diego State University, Cal Poly and Pt Loma Nazarene. He is the past president of the San Diego chapter of the Direct Marketing Association and has received the The Margaret Sellers Award as marketer of the year.
Director of Marketing
Casey Hyland is a senior marketing leader with 10+ years experience in creating, directing, and implementing sales and marketing activities. Her incredible organizational and communication skills paired with an extraordinary sense of strategy and timing have helped her develop, deploy and manage an array of successful initiatives.
Casey specializes in marketing strategy, campaign execution and analysis, content creation, vendor/team management, and process development. She is also a Direct Marketing Association Certified Marketing Professional and a certified Google Ads expert.
Casey is constantly keeping up to date with emerging technology and enjoys learning about all the new apps in marketing. She is a voracious reader with a strong appetite for learning and loves any opportunity to broaden her expertise.
I recently graduated from Point Loma Nazarene with a B.S. in Marketing and the top marketing student department award. I have a background in sales extending over 8 years and a passion for helping small businesses and startups. I was also ranked in the top 10 nationally across multiple debate circuits with PLNU’s speech and debate team. I have found my extensive experience in competitive speech and debate to be as relevant and helpful to my new career in marketing as my marketing degree.
I met Randy Gerson and Chris D’eon while I was studying at Point Loma when they came into some of my marketing classes as guest speakers. While PLNU is blessed with many amazing teachers and speakers, I always seemed to learn more implementable ideas from Randy and Chris. I knew from our first meeting that I wanted to work with them and when I heard Randy had an opening, I pounced on the opportunity immediately.
Working at Gerson & Associates is always challenging and gives me the ability to bring both my marketing education and my sales experience to bear as I help startups grow. Randy and Chris are more than great teachers - they are among the most honest, trustworthy and empowering people I have ever had the pleasure to work with.
Looking forward to helping you grow!